The modern business, however, is becoming increasingly complex and the concept of "community" entered the scene, the organization is more than a static entity that offers products and services to consumers.
A hospital, for example, is part of the local community, which offers job opportunities. And in the same way, the head of community services, the potential transfer of headquarters to a more intensive knowledge may have an impact on local communities. Oil companies to deal with the activities of groups that stand-up in order to protect the environment and the decision to enter a new area can count on the resistance of these entities.
Here are some examples of "stakeholders" interest "are:
- We listen to our stakeholders and to seek better ways of doing things to meet their expectations.
- Trusteeship ... We are aware that we have been given the confidence of all our stakeholders.
- Partner with the client.
- Respect. We respect our stakeholders and individual employees.
- Our Community. As a corporate citizen, we support action, which reflect the values of our employees, stakeholders and consumers.
Why and when should a company consider the value?
Managing change is a "threat" here. Often, large companies are very detailed plans and new initiatives, when suddenly, when the plan faces resistance by the support group do not realize their existence before.
This is part of today's "responsibility", where all the action of climate and the actions are visible, and then by the community around the company as a great player and will face criticism easily. The management of this in advance is part of the activities of these enterprises.
Is it useful as a company? One of the drawbacks is that it focuses on the value of the organization, and not the employee.
However, it is possible to include it. In each activity as minor as it may appear, there is always and stakeholders in a complex business, everyone in the organization should be aware of their stakeholders. At any time. This will contribute to the management of change through the preparation of the impact: what this means, for a change ...?
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